In order for the customers to purchase the Nokia 6600 from the retailer, :: Business Management Studies

In order for the customers to purchase the Nokia 6600 from the retailer, Sales and customer service Task 1 Introduction A sales promotion may be defined as on attempt to create interest in and stimulate sales of a product or service by a non-standard activity in a limited period of time, or with a controlled amount of product (while stocks last) In many ways, a sales promotion is a link between advertising and direct selling. It gives the advertiser an extra benefit to draw to the consumers attention, persuading them to go to the shops, and it allows the manufacturer’s sales person to revitalize the interest of the retailer by having something new to discuss or offer. There are two types of promotion: * Trade promotions- manufacturers promoting to retailers and wholesalers. * Consumer promotions- manufacturers or retailers promoting to the final consumer. I will promote mobile phone Nokia 6600. It is important to understand that sales promotion includes more than just money off voucher on the pocket of a fast moving consumer goods (FMCG) In order for the customers to purchase the Nokia 6600 from the retailer, the latter has had to be persuaded to stock the product in the first place. For this to be achieved, I will have to educate its sales- force on the distinctive selling features of the product, which is Nokia 6600 in order to help it persuade the retailer to stock it. This is picture of Nokia 6600 Components of a sales promotion Firms often refer to promotion above the line and below the line. Above the line promotion is through independent media, such as television or newspapers. These allow firms to reach a wide audience easily. Most advertising is carried out above the line. Some advertising, however, is carried out by methods over which a firm has direct control, such as direct mailing. These and other direct methods of promotion (known as below the line promotion) Below the line promotion allows a firm to aim its marketing at consumers it knows are interested in the product. Above the line advertising in newspaper means that the promotion is seen by most of the readers, even though some will not be interested. With below the line promotions, firms are usually aiming their message at consumers who are either known to them or who have been chosen in advance. For example, direct mail advertisers will pick exactly which consumers they wish to send their mail to, rather than going for blanket coverage. Nokia 6600 sales promotion objectives are: * Increase awareness and interest * Achieve a switch in buying behavior from competitor brands * Incentive consumers of make a purchase of my brand Nokia 6600

Lululemon Business Strategy Essay

Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf, skate, and snowboarding business, he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics, he began a movement in yoga clothing where he relied on feedback from yoga instructors to optimize his apparel. Lululemon was founded in 1998 to meet these goals. It opened its first store in November 2000 in Kitsilano, a beach area of Vancouver BC. Beyond getting feedback from instructors on how to improve the performance of the apparel, the firm sought to act as a community hub where people can interact and share the physical and mental aspects of having a healthy lifestyle. 1. What are the key elements of the strategy that Lululemon is pursuing? What generic strategy best fits Lululemon’s strategy? The five key elements are: Grow the company store base in North America The strategic objective was to add new stores to strengthen the company’s presence and then tap into new geographical markets in the Canada and US Increase brand awareness Leveraging the publicity surrounding, the opening of new stores with grass roots marketing programs. This included organizing events and partnering with local fitness coaches. Introduce new product technologies Continue to focus on developing and offering products that incorporate technology enhanced fabrics, and performance features that differentiate Lululemon for its competitor and increase its customer base. Broaden the appeal of Lululemon products This is divided in 3 sections 1. Adding men apparel to the line 2. Expanding to product category to items such as athletic bags, undergarments, sandals, outerwear 3. Adding products suitable additional sports and athletic activities Expand beyond North America Expand their presence in Australia and Japan. Then eventually pursue the Asian and European markets that offer similar, attractive demographics. Distinctive shopping expericance Provide a distinctive in-store shopping experience, complemented by strong ties to fitness instructors, fitness establishments and community events The two biggest strategic adjustments since 2007 had been to drawback from the use of franchising and sell directly to the consumers through the company website. Lululemon fits itself in a differentiated niche strategy 2. Is Lululemon’s strategy effective? Let’s look at the following to determine if the strategy is effective for Lululemon The firm currently has three segments: Corporate-Owned Stores The corporate-owned stores segment includes all sales to customers through corporate-owned stores in North America and Australia. This segment is by far Lululemon’s largest revenue base and will continue to be successful as Lululemon looks to expand its base in 2012 by opening 30 stores in the United States and 2 Ivivva Athletica stores in Canada. Direct To Consumers The Direct to Consumers segment involves Lululemon’s e-commerce website. Which is 10.6 % of revenue (2011) comes from this segment. The idea behind is to shift from brick-and-mortar stores to online channels, Lululemon’s commitment to increasing its presence in e-commerce will help the company expand its customer base and improve brand awareness. Franchise While previously franchise sales were part of their strategy, the company  reported that it will no longer partake in the business and that it had reacquired its four remaining franchise stores during fiscal 2011. SWOT Analysis Strength Trademarked fabrics Community involvement – offered free yoga class on monthly basis Employee training Innovation Style/comfort Multiple green initiatives Quality – products designed to sustain 5 years of intended use while maintaining functional Brand identity Weakness High retail price Narrow product line Quality control/supply chain Marketing targeted to mostly yoga instructors/studios Loss of customer service with increased scale Weak brand recognition Lack of targeting to men Opportunity Expand product line Serve additional market segments Expand into additional geographic markets Increased demand in athletic apparel Fitness craze Threats Increased competition from current large players in the market Copy cats Economy New entrants Risk of banking on niche markets Lululemon only went public five years ago and have not entered any new industries (focusing mostly in the fitness apparel industry). They have done some corporate restructuring shortly after the company was formed, Lululemon  entered into franchise agreements and then a joint venture. The idea behind this was based on growing the brand to meet consumer demand while conserving financial resources. This was a very effective strategy and served Lululemon well in establishing themselves as a multinational company, helping to build on economies of scope, increasing brand awareness and building a larger customer base. In 2011, Lululemon finally repurchased all the franchise organizations and now all of their stores are corporate owned. The ultimate motive for closing out the franchise business was to preserve and maintain control over branding and focus more on e-commerce. We believe this strategy will work well for Lululemon as it preserves its brand image / competitive advantage and st aying competitive in the online market as well. 3. Top Key Issues facing the company needs to focus on are: The analysis shows us that the retail apparel industry is competitive with very low barriers to entry. Lululemon’s success will attract new competitors to the industry and attract interest from existing competitors. Ultimately, this is a competitive industry with limited barriers to entry. The athletic apparel industry is very competitive, with well capitalized rivals such as Nike and Gap, Inc. Lululemon has limited intellectual property in regards to its performance fabrics and manufacturing processes, therefore the quality and innovation components of strategy could easily be replicated. Lululemon’s self reinforcing activities, such as target customer base, tailored products and community based marketing approach make it very challenging for existing retailers to challenge Lululemon in its market from their own store bases. However, there are limited barriers to entry in this industry and Lululemon should expect new competition to try to copy its format This analysis brings us to issues the company is / could face: Increasing Competition Despite occupying a unique niche within the athletic apparel industry, Lululemon has recently gained competitors in recent years. I.e. Big  companies with large market capitals such as Nike, Adidas, and Under Armor have dominated the athletic apparel industry and keep gaining more ground. With the exception of a commitment to creating innovative products in apparel, these initiatives are in contrast to Lululemon. In order to market its products, Lululemon completely shuns away from print or media advertising and instead focuses on selecting ambassadors within carefully selected markets. As a result, it’s possible for Lululemon’s competitors to achieve and maintain brand awareness and market share more quickly Narrow focus Lululemon is targeted towards sophisticated and educated women who understand importance of active, healthy lifestyle. Under-Armor, Nike, and Adidas are targeted towards men and women of all ages. New Threats Apart from the big name athletic apparel manufacturers, competitors such as Gap’s Athleta brand, Lucy Activewear Inc. and Bebe Stores’ BEBE SPORT collection have emerged as competitors to Lululemon. Price Point and Manufacturing In light of the new and old competitors, Lululemon could be forced to sell their products at lower price thus reducing margins. Plus Lululemon does not own exclusive intellectual property rights to the technology for its products. This makes it easier for current and future competitors to manufacture and sell products with similar performance capabilities and styling. Cross-country differences in demographic, cultural and market conditions. Buyer tastes for a particular product or service sometimes differ substantially from country to country. Sometimes, product designs suitable in one country are inappropriate in another because of differing local standards. Lululemon is operating in an international marketplace and they have to wrestle with whether and how much to customize their products in each different country market to match the tastes and preferences of local buyers or whether to pursue a strategy of offering a mostly standardized product worldwide. For example, the clothing for women offered in the winter  season will be different from Canada to Australia and vise versa. Firstly, Australia gets hardly any snow and while Canada on the other hand, gets majorly hit every winter. Therefore, the running gear and the hoodies offered in both countries will vary because of the temperature and the climate. Making products that are closely matched to local tastes make them more appealing to local buyers, customizing Lululemon’s products country by country may have the effect of raising production and distribution costs due to the greater variety of designs and components, shorter production runs, and the complications of added inventory branding and distribution logistics. The second issue of transnational strategy incorporates elements of both a globalized and localized approach to strategy making. This type of middle ground strategy is called for when there are relatively high needs for local responsiveness as well as appreciable benefits to be realized from standardization. This strategy that Lululemon is trying to apply has its own disadvantages, such as; it is more complex and harder to implement, conflicting goals may be difficult to reconcile and require trade-offs and implementation more costly and time-consuming. All major global companies employ the franchising strategy. With the franchising strategy, the franchisee bears most of the costs and risks of establishing foreign locations; while Lululemon would have to expend only the resources to recruit, train, support, and monitor franchisees. The big problem that Lululemon is facing currently has to bear all costs of stores all around the world. With this, they would have to ensure that they are providing the products at discounted costs but also having to monitor to ensure that their standard for stores and customer service and experience is maintained. 4. Recommendations for management to improve performance / address key issues The recommendations we have for management is to improve performance and address the key issues, are employing a think global and act local strategy (Transnational). They need to ensure that each country does have the required customizations because the demographics, cultural differences and market conditions vary from country to country. They need to ensure that all their locations follow the same guidelines and customer satisfaction guidelines like they have for their primary locations. Price point and Manufacturing Lululemon does not own any intellectual property to the technology of what processes their products. In turn this makes it easy for competitors to imitate their style. Through analysis, a recommendation to solve this issue would be to patent their processing system. This would be beneficial to the company in such ways as; increasing price points, which in turn increases overall profits. It will also allow for a higher competitive advantage, making it difficult for competing company’s to imitate or copy their style. Sponsor Events and Shows Lululemon should sponsor some sort of events to gain publicity and increase brand awareness. Such can be done by organizing yoga events on a grand scale or some sort of sporting event. Not as high scale as done by its competitors (Nike sponsors the PGA Golf and Adidas sponsors FIFA) E.g. Lululemon could organize a yoga event at the Metro Convention Hall, Toronto Expand in Asia and Europe The company should plan to enhance its European and Asia market, recruiting new management talent and initiating an aggressive program to regionalize this business utilizing a consistent brand image throughout Europe and Asia. New Customers Lululemon should find new customers base other than its niche market. A potential target niche would be adding apparel for golf and tennis into its stores. Action Plan to address issues and improve performance The following action plan is the recommended steps we believe would be the appropriate approach to successfully completing these recommendations. Appendix 1 Value Chain Analysis Supply Chain Management 45 different manufacturers, no long-term contracts – can improve quality control and lower costs by decreasing # and agreeing to contracts Operations Tighten inspection and verification processes to ensure another recall does not occur (see-through pants issue) Distribution Facilities only in Vancouver-BC, Sumner, Washington, and Melbourne, Australia Limits Company’s reach Growth in online sales can offset Sales/Marketing Depend on word of mouth and community based marketing – can increase marketing via media (television, magazines, etc.) and other avenues

My Experience At The Teton Valley Ranch Camp Essay

When I was taking a photo of the purple sky and two stretching lakes across the Bonney Pass in the Teton Mountains; I knew this place that I loved had transformed me into a better person and a more confident woman. When I submitted the lengthy application to the Teton Valley Ranch Camp in Dubois, Wyoming my mind kept sinking back to the fear of flying away to my comfortable close knit home to work at a ranch camp 2,610 miles away. My mom persisted that I should do something different with my summer. After being a camper at the Teton Valley Ranch Camp, I thought it would be nice to contribute some of my time to the place that made me outdoorsy and confident woman. However, I did not want to leave the summer before college started. I wanted to stay in the same routine with my friends who lived on Nantucket Island. I did not want to meet new coworkers, far away from home was daunting. I enjoyed my circle of friends in Nantucket because I was comfortable with my everyday routine. Visions of anxiety swept over my mind; the fear crept over my mind with the years of high school which constrained my personality. The boarding school years trapped me in like a prison with no welcoming smiles. I wanted to return to my happy place in Nantucket with my friends. Despite my fears, I continued to think of the outcome of going to a new place far away, that could be life changing. Life is not about being sheltered and always feeling comfortable, the bumpy rollercoaster is the best way to

The Effects of Environmental Tobacco Smoke Among Children...

This paper will discuss the effects of Environmental Tobacco Smoke (ETS) or known as Second Hand Smoke (SHM) among children. In addition, it will focuses on the how ETS becomes a problem for Children in American household as well as in other well developed nations. It will describe the effects that has among children living in contaminated environment by Second Hand Smoke. One of the health effects can be Asthma, which is provoked by their parents who smoke in their vicinity. Furthermore, there will be a discussion where as a public health practitioner trying to improve the health of these children and to educate their parents to lessen their cigarette consumption near children. First of all, I would like to define Environmental Tobacco†¦show more content†¦In addition to the consequences of living in an atmosphere of ETS, data shows that ETS also triggers other type of illness such as overweight, insulin resistance. (Pisinger et al., 2012) Because ETS is a major indoor co ntaminant as consequence it creates higher level of risk for children. In a research study by the World Health Organization, it describes in their study that the levels of exposure for a young person below the age of 14 is approximately seven to eleven percent of asthma episodes (Boldo et al., 2007) in addition to the study, it mentions in their research study that levels of Cotinine can be measure in the urine of a child when this has been exposed to ETS. The research of Boldo et al. (2007) consisted in to measure the average inside of the residency of a smoker and the relation of ETS with children with or without asthma. The cross sectional study was conducted on June 2009 to August 2010 with children between the ages of 10 to 15 from the northern area of Taiwan. Children’s were provided with questionnaires regarding to demographics as well as specific questions such as number of smokers in their house, as well as if children had respiratory symptoms such as wheeze or whist ling in the previous months. The study subjects were asked to provide urine sample in order to measure the levels of cotinine. Data analysisShow MoreRelatedSecondhand Smoke Is Unhealthy For Everyone, Especially For Young Children934 Words   |  4 PagesSecondhand smoke is unhealthy for everyone, especially for young children. Children are more susceptible to suffer the detrimental health effects of secondhand smoke because they breathe in more air than adults due to their size and weight. In addition, children are constantly growing and developing. During their development stage, children are more sensitive to the consequences of secondhand smoke, which is ultimately dangerous to their immune and respiratory systems. 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Essay about Issues in Virginia Woolf’s Mrs. Dalloway

Issues in Virginia Woolf’s Mrs. Dalloway Virginia Woolf’s Mrs. Dalloway revolves around several of the issues that preoccupied the Bloomsbury writers and thinkers as a group. Issues of androgyny, class, madness, and mythology run throughout the novel. While that is hardly an exhaustive list, these notions seem to form the core of the structure of the novel. Woolf herself, when envisioning the project, sought to produce â€Å"a study of insanity and suicide, the world seen by the sane and the insane side by side.† This issue of madness, in particular, gives the novel its form as we follow the twinned lives of Septimus Warren Smith and Clarissa Dalloway. These preoccupations, occuring in the biographical and intellectual lives of the†¦show more content†¦By contrast, Septimus, the supposedly virile soldier, is found to be incapable of action, effeminized by his experiences in the war. Further considering the genesis of Septimus in Woolf’s own conception of the novel as birthed from her orig inal sketch of Clarissa’s character, we can see these two figures as merging towards some sort of composite identity. With their inverted gender roles, viewing them as one composite identity gives forth an image of an androgynous figure, the female body with a male mine and the male body with a feminine sense of agency. In terms of class, Septimus and Clarissa are clearly approaching from different ends of the social spectrum. Even in name, Septimus Warren Smith, we see the overreaching efforts of a middle-class attempt at culture, appending the absurd classical name, Septimus, onto the plebian and very British, Smith. Even in his efforts towards literature, Septimus goes off to war to save an England that consisted almost entirely of â€Å"Shakespeare’s plays and Miss Isabel Pole in a green dress walking in a square.† This conflation of Shakespeare with the lecturer is perhaps indicative of a certain insincerity or incompleteness of Septimus’s approach to the spiritual life. This culminates in his madness as he is rendered unable to feel and â€Å"that boy’s business of the intoxication ofShow MoreRelatedAnalysis Of Virginia Woolf s Gone At The Lighthouse Never Go Return 1706 Words   |  7 PagesElizabeth Conner 9 November 2017 ENGL-4010-001 Professor Westover Virginia Woolf: Gone to the Lighthouse, Never to Return Many authors inject a little bit of their personalities and lives into their writing, making it more relatable to their readers and more marketable to publishers. 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Similarly, in The Yellow Wallpaper, the narrator also struggles with a mental illness which could be related to postpartum depression. Charlotte Perkins Gilman, author of The Yellow Wallpaper struggled with depression and Virginia Woolf, author of Mrs. Dalloway, suffered childhood trauma and was bipolar (McMan). Both story’s views on mental illness are most likelyRead MoreThe Oppression of Women in A Room of One’s Own by Virginia Wolf1749 Words   |  7 Pagesâ€Å"For most of history, Anonymous was a woman,† Virginia Woolf once boldly stated. Though she was from a privileged background and was well educated, Woolf still felt she was faced with the oppression that women have been treated with for as far as history goes back. Her education allowed her to explore the works of the most celebrated authors, but one who she had a long and complicated relationship with was the Bard of Avon himself, William Shakespeare. As one of the most highly regarded and well

Escaping free essay sample

When I first heard the song â€Å"Royals† by Lorde, I didn’t care why it was written. All I knew was what I was seeing when I closed my eyes. Not the official music video, but mine. There was a neon blue sign popping out in the dark in front of an inconspicuous building that read in delicate script â€Å"Royals†. The inside might be a normal bar, but in the basement? A secret operation of young adults that wiped their identities, becoming no one, but anyone at the same time. They might work together to take down the ‘bad guys’, because what good story doesn’t have those? But mostly, the opening scene. Heels clicking on pavement to the snaps every two beats or a girl in the bathroom checking to make sure her disguise was perfect before entering a large room packed with bodies where she would tilt her head down so the security cameras couldn’t see her face. We will write a custom essay sample on Escaping or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Something as simple as a 3 minute song can create an entire world for me, anything but the one I am in now. You see, writing is my escape. Reading is my escape. In books, I am not the subject of the plot, but instead I can get lost in someone else’s story. I create characters until they seem real and come up with situations that happen the way I want, and not what actually happens. But why do I do this? Why do I crave the distraction that comes with flipping pages and words appearing just by hitting small keys on a computer? The answer isn’t simple; I could fill a memoir with events in the past few years that have affected the way I live, but I want to move past those. I want to forget my frustration with the doctors who didn’t know what was wrong with me, or the therapists asking how they can help. All I want to think about are words and the places where I belong but can’t be. The only problem is, I can’t shut my mind off. One particularly difficult day I collapsed on the couch in exhaustion, but I had accidentally fallen on a blue Walgreens packet filled with pictures. My mother is constantly documenting family events with her exotic red camera that has a bright green flash that blinds anyone looking into it. In one picture I was looking away from the lense with a smile on my face. Some people might call it pretty, but I knew that it was fake. What got me thinking, though, was do the workers at Walgreens ever look at the pictures they are printing, and think about the lives that people have? Would a stranger see a picture like mine and ever wonder the context? Why the smile seemed a bit forced? One part of me said no, no one would care about that sort of thing, but the other part of me, the better part, thought it was possible. So I created it. I imagined a boy, maybe 17, who works at his local Walgreens and one day sees a picture of a girl, and he’s captivated. He looks through her pictures every week and wonders who she is and what her voice sounds like, her laugh. So simple, so innocent his thoughts would be; until the pictures stopped coming. Would he go into a rage, or give up? There’s something empowering about being able to create something, which I suppose is how artists and musicians feel, the thrill of completing something that not everyone can. I want that thrill; I thrive for it. I don’t want to be famous, but I want to be the person who can fabricate words into sentences that can make people laugh or cry or just escape.

The Golden Temple Review Essay Example

The Golden Temple Review Paper Essay on The Golden Temple In 1950, a Buddhist novice in a fit of madness burned the temple Kinkaku-ji the Golden Temple, is the most famous architectural monument of the former Japanese capital of Kyoto. Japanese writer and a true Samurai Yukio Mishima (1925 1970), has always believed that death makes perfect even more perfect, he was so shocked by this event that already in 1956 was born the son of an unusual story of an ordinary poor provincial Buddhist priest. I found no mention of the true name of the arsonist Golden Temple, the Japanese probably were wiser inhabitants of Ephesus and is not known for its thirsty person, but almost all over the world, it sounds like Mizoguchi. frail, sickly, and besides, even with stuttering Mizoguchi teenager could not go into the army (it there would not have) Â «- So you stutter? It is necessary to you in our school to do there is of you that dope in the two accounts will beat We will write a custom essay sample on The Golden Temple Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Golden Temple Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Golden Temple Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer And then the answer jumped out at me by itself, against my will, I do not hint: Ive nothing to do in school. Im a monk All fell silent, and the young god, stooping, plucked a blade of grass and put it in the mouth -.. It is clear. So, in a year or have you pray for the repose of the my life. At that time, the war in the Pacific has already begun. Â » and became a novice, and when his father died he took to his fathers old friend the rector of the Golden temple in Kyoto. So Mizoguchi entered the temple and began to live and learn at Kinkaku-ji . . To a few years to burn it Prose Mishima is unusual, but very lyrical, it is different from European or American (especially the period 40 60 of the twentieth century), but not so much that it was impossible to perceive. Mishima including often called the most European of the Japanese writers, and it was he who opened the largely Japanese literature to the world. Probably the main thing in his prose some sort of unusual sincerity and a deep analysis of the thoughts and feelings. His characters almost never admired but always striking in their inner strength and self-destructive sense of purpose. Read more! PS The novel adapted for the screen in 1958 and 1976 in 1987, the temple began to restore, and ended in 2003, when the roof. was restored PPS Many attribute suicide Mishima (seppoku, seppuku) to the fact that he had not given the Nobel Prize for literature (then it was Sholokhov), but this is a very controversial version even though he tried to be the first in everything (which is only one hobby bodybuilding th, where it reached a peak for the Japanese top) are much more of it did not suit the restructuring of Japanese society in the western way, so that after a failed attempt to revolt, for him, as a true samurai simply had no choice.