United Cereal - 1464 Words

â€Å"United Cereal: Lora Brill’s Eurobrand Challenge† case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should she authorize the launch of Healthy Berry Crunch as the Eurobrand? What concerns do you have? How do you resolve them? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 4.a. How might†¦show more content†¦When restructured, the organization should focus on lines of communication. Moreover, as division VP is also involved in brand management, the structure of the company will become more complex, so Lora should make sure that organizational structure is clear and efficient, and that every employee participate in the process of decision making. Conclusion In conclusion, again, I would recommend Lora Brill to authorize Jean-Luc Micheal’s request to launch of Healthy Berry Crunch in France. Based on our analysis of the pros and cons of launch and delay launch above, we think that the opportunities are higher than threats of launching Healthy Berry Crunch and there is a high percentage of success in French market. Moreover, we think that Eurobrand launch is a really good idea for the company as will give UC a first mover advantage over its competitors, which is really important in the competitive European market. Moreover, by launching Eurobrand, UC will be able to cut its marketing and product development costs by 10% to 15% over 3 years, which is a step ahead of their competition. Reference â€Å"United Cereal: Lora Brill’s Eurobrand Challenge† case Connect with us Facebook Recent added paper Analysis On The Novel amp;amp;Quot;The Hoursamp;amp;Quot; Misery By Stephen King Oddysey Hound Of TheShow MoreRelatedUnited Cereal2271 Words   |  10 PagesUnited Cereal: Lora Brill’s Eurobrand Challenge Introduction: The case is focusing on European division of a giant multinational breakfast food company, which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry, eventually diversified into snack foods, dairy products. By 2010 UC was a $9 billion business, but the breakfast cereals still accounted for one-third of its revenues. As the breakfast cereal trendRead MoreUnited Cereal Company in Europe1457 Words   |  6 PagesPresident of United Cereal (UC), Lora Brill, is confronted by a dilemma: to launch a new product called Healthy Berry Crunch as the first ‘Eurobrand’ or not. A wrong decision may destroy her career, especially since Healthy Berry Crunch is not only a new concept of healthy cereal, but also a pioneer of United Cereal’s Eurobrand, which is different from the company’s usual standards. On the other hand, if she makes the right decision, she may be able to grow the co mpany to a whole new level. United CerealRead MoreUnited Cereal Case1242 Words   |  5 PagesUnited Cereal Case Study I. Key Problem United Cereal is a diversified company established in 1910 by Jed Thomas. The company produces snack foods, dairy products, beverages, frozen foods, baked goods, and cereals. The cereal industry generates one third of United Cereals revenue. United Cereal focuses on â€Å"commitment, diligence, and loyalty† which attracted many people to work for the company. Jed expected his Managers to adhere to a strong set of values and wanted committed Managers thatRead MoreThe Success Of United Cereal1877 Words   |  8 PagesUnited Cereal was founded in 1910 by Jed Thomas. Thomas developed his first cereal product of a cracked wheat, rolled oats, and malt flakes and started promoting and selling his product in his own grocery store located in Kalamazoo, Michigan. For the last 100 years, United Cereal has been known as a diversified industry that provides a different variety of snack foods, dairy product, beverages, drinks, baked goods, and frozen foods. According to Harvard Busin ess School during 2010 United CerealRead MoreUnited Cereal1105 Words   |  5 PagesUnited Cereal was an organization embodied with a strong set of core values. They believed in commitment, diligence and loyalty; attracted people to work for the company and promoted managers from within. Their managers were committed to â€Å"The UC Way† and certain deeply rooted beliefs like: †¢ â€Å"Listen to the customer†-led them to pioneer the use of research and focus groups. †¢ â€Å"Spot the trend, make the market†- led then to place high value on extensive market testing prior to launching new productsRead MoreCereal Is A Common Household Breakfast Item Developed By The United States And Produced Using Processed Grains1509 Words   |  7 Pages Cereal is a common household breakfast item developed in the United States and produced using processed grains. In 1830, Dr. Sylvester Graham, a Presbyterian minister, in expressing his distaste for the traditional carnivorous English breakfast and preaching Christian vegetarianism, developed Graham flour , the first modern whole wheat grain flour , and Graham crackers, made of Graham flours. Subsequently, â€Å"Dr. James Jackson of New York, [purchased] large quantities of Graham flour, [baked] themRead MoreUnited Cereal1477 Words   |  6 Pagesâ€Å"United Cereal: Lora Brill’s Eurobrand Challenge† case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? ShouldRead MoreThe Success Of United Cereal1728 Words   |  7 PagesUnited Cereal began its European expansion in 1952 by the acquiring a baked goods company in England. It then directly invested in other established companies in order to save costs by utilising their well-established distribution lines and branding products using well known subsidiaries. This expansion aimed to achieve leverage by economies of scale and further increase revenues. The company’s strong shared values, ‘The UC way’, effected their strategies by ensuring the company carried out extensiveRead MoreUnited Cereal Case Study1864 Words   |  8 Pagesthe product now versus increased market visibility and certainly by launching the product later after proper market research. Adding to the pressure to make a quick decision is the rumor that Cereal Partners is planning to launch Berry Burst Cheerios in France, a move that could potentially threaten United Cereal’s position as the first mover in the market. In order to make an informed decision on this complex issue, it is prudent to first evaluate the advantages and disadvantages of launching theRead MoreUnited Cereal Case Study Essay1694 Words   |  7 Pages The multinational breakfast foods company United Cereal entered European markets in 1952. By the year 2010 Europe ´s breakfast cereal market has grown to a $7 billion business which has proven to be a profitable market segment and therefore attracted various competitors. Only four actors account for 70% of market share in the European markets. Among them are Kellogg which is regarded as UC ´s strongest competitor, ranked first with a 26% share, Cereal Partners, a joint venture between General Mills

10 Facts About Orangutans

Essay about Qualitative Research Critique - 1443 Words

Running head: Qualitative Research Critique Qualitative Research Critique: Retrospective Perception of Difficult Communication Wene Mawalla Brock University The article â€Å"Patient Real time and 12 month retrospective perception of difficult communication in the cancer diagnostic period† is written by Throne, S., Armstrong, E., Harris, S.R., Hislop, G., Kim-Sing, C., Oglov, J.L., Oliffe, J.L., amp; Stajduhar, K.L. through a naturalist setting. This article will attempt to give a systematic while subjective research method used to portray and give meaning to experiences. This article will be reviewed based on plausibility, the trustworthiness, and its significant to to future and current nursing theory or practice. Title The title†¦show more content†¦Method The method used to collect data was congruent to the identified research tradition. In their methods they conducted interview and asked questions pertaining to the client’s communication experience. This form of question and answer allows the investigator to explore different lived experiences, following the previous set or research tradition. An adequate amount of time was spent on time in the field, at least 2 years to determine how communication needs and preferences changed across their cancer trajectory. I feel that this amount of time was sufficient because they were only seeking information for a certain time frame in the trajectory. It would have been interesting though to add what previous literature has uncovered about communication needs further down the road then cancer diagnosis. This study did not all unfold in the field. For continuation of the interviews they were asked questions through face to face or telephone calls depending on the participant’s convenience. This method still allowed the researcher to capitalize on any new or early understanding. It gives the researcher flexibility in asking questions to continue on the path that the participants take them in. The research does not show any evidence of reflexivity. The contact number was adequate to understand the phenomena. Sample and setting The population was adequatelyShow MoreRelatedQualitative Research Critique2630 Words   |  11 Pagesusually comes from research conducted by nurses and other healthcare professionals. Thus it is pertinent that research reports are critically analyzed. A research critique aims to measure the value and significance of a study. These are determined by analyzing the strengths and weaknesses of the report (Brockopp Tolsma, 2003, p. 400). Recommendations for areas of improvements are also included in a research critique. This paper critically appraises a qualitative research article titled WomensRead MoreResearch Critique : Qualitative Review1681 Words   |  7 Pages Research Critique: Qualitative Review On reading this article and identifying the study, there was a clear insight on how death and dying, and even improved health, impacted those nurses (Conte, 2014). Nurses, who worked closely with their patients, through the perils and suffering, culminating of death and losses, had grief not readily explored to enable that comfort zone (Conte, 2014). The article depicted the human side of nurses; it tells how nurses formulateRead More Qualitative Research Critique Essay1829 Words   |  8 Pages243-250. Initial Reaction This research article is from the UK and the writer questions if the findings from this study will have heuristic relevance and applicability to nursing and healthcare in the United States (U.S.). Primary healthcare in the UK is provided through the National Health Service (NHS); this writer has little knowledge as to how it works and its impact on patient care and nursing. This limited knowledge may introduce bias in this critique. Descriptive Vividness The significanceRead MoreQualitative Research Critique II 2843 Words   |  4 PagesQUALITATIVE RESEARCH CRITIQUE II 1 Qualitative Research Critique II Vanda McCray Liberty University Qualitative Research Critique II 2 The authors of this article method of data collection was based on a five-focus group and three individual interviews on theRead MoreQualitative Research Critique : The Experience Of Living With Dementia2175 Words   |  9 PagesQualitative Research Critique Assignment The article that I have selected to be critique is â€Å"The Experience of Living with Dementia in Residential Care: An Interpretative Phenomenological Analysis† by Linda Clare, Julia Rowlands, Errollyn Bruce, Claire Surr, and Murna Downs. Statement of the Phenomenon of Interest Clare, Rowlands, Bruce, Surr Downs (2008) stated the phenomenon of interest very clear that the article is about the personal accounts of older adults living with dementia in a residentialRead MoreQualitative Research Critique Essay1177 Words   |  5 Pages Qualitative Research Critique Grand Canyon University: NRS-433V October 19, 2014 Qualitative Research Critique â€Å"High rates of staff turnover in nursing homes is not a recent phenomenon. As far back as the mid-1970s studies have documented average turnover rates for registered nurses (RNs), licensed vocational nurses (LVNs) and certified nurse’s aides (CNAs) ranging between 55% and 75%† (Mor,V., Mukamel, D.B., amp; Spector,W. D. 2009, 1). Long term care facilities (LTC) have staffing issuesRead MoreEssay about Critique of Quantitative and Qualitative Research Articles4724 Words   |  19 Pageschanges, and two sites enhancing the standard care program (Polit Beck, 2012). Problem Statement In the 21st century, T2D has become a health epidemic. The associated health risks that accompany T2D have the cost of healthcare escalating. Research is needed to help find ways to limit the progression of this disease process. Persons of ethnic descent are twice as likely to have an inconsistent risk for developing this disease (Polit Beck, 2012). Statement of Purpose The purposeRead MoreQualitative Research Critique: Asthma Self-Management in Puerto Rican Families935 Words   |  4 PagesQualitative Research Critique: Asthma Self-Management in Puerto Rican Families In the research study, A qualitative exploration of asthma self-management beliefs and practices in Puerto Rican families, Martin et. al. (2010) explored the nature and dynamics of asthma management within Puerto Rican families. The rationale for this specific focus on Puerto Rican families is cited within the study, wherein a 2002 survey determined that Puerto Rican children suffered the most from asthma comparedRead MoreA Critique Of A Qualitative Research Article By Jean Louis Barsoux And Mittia Gilmartin Essay1825 Words   |  8 Pages Introduction This paper is a critique of a qualitative research article written by Jean-Louis Barsoux and Mittia Gilmartin (2007). The paper clearly outlines and shows how due to government pressure, The King Edgar NHS trust comprising of three hospitals; Clover Hospital, Friar Hospital and Bronte Hospital was developed in 2002. Within a year of its birth the trust was already under the hawk-eyed media for problems regarding long waiting lists in the hospitals. As a solution the NurseRead MoreCritiquing Qualitative and Quantitative Research1465 Words   |  6 PagesUnit 6: Critiquing Qualitative and Quantitative Research Kaplan University July 16, 2013 Unit 6 Critiquing Qualitative and Quantitative Research The research conducted by Foster-Fitzpatrick, Ortiz, Sibilano, Marcantonio and Braun (1999) is a quantitative study of the significance of crossing the legs while blood pressure is being measured. The purpose of the research was to determine whether leg-crossing impacted the results of blood pressure measurements. The research conducted by Palese, Skrap

Band & Olufsen Design Driven Innovation â€Æ

Question: Describe the Band Olufsen for Design Driven Innovation. Answer: Introduction This report will basically discuss about the company Bang Olufsen and strategies are adopted by the company to expand its business in different places. Band Olufsen was started in 1925 in Struer, a small town in Denmark by Svend Olufsen and Peter Bang. The company manufactures sound systems, speakers, television, headphones, and Apps accessories. BO always uses a prefix Beo before the name of its products like Beocord, Beomaster, Beogram, Beosystem, Beovision, Beosound, and Beoplayer. Company uses B to B business strategy to run the business. Company is complete system integrator and producer of audio and video systems and it also has other business areas as property developing, Hospitality, Automotive and retail (Band olufsen, 2015). Today Bang Olufsen is well known in the world for its unique range of products with the combination of technological excellence and smart designs. The products of the company are considered as lifestyle products and targets the middle and upper class consumers who are educated and live luxurious life 1: Competitive situation in 2006: Bang Olufsen is a well known company for its unique range of products. In the competitive situation of 2006, company had maintained its reputation in the world. It had targeted more than 60 countries and sold multiple ranges of products like radios, televisions, speakers, telephones and other products. It delivered the coolest and most technological products with high-quality among industrial companies and it completed a high profit level. To create recognizable identity, company adopted unique development process. The company was good at different range of products like television, audio system, loudspeakers, telephones and other systems of entertainment. It was worldwide for its unique quality of design and idea based products. It had created a very good network of its dealers and from its customers (Bang, 2005). With the advantage, there were some drawbacks in the company. Company should be worried about the way of designing its products. The problem was that when a product was turned on, it became complicated. Company was using old and traditional way for its business. Companys vision was that company would be growing if there would be network based interaction with other services, and there would be best software for the designs. Company needed to change its traditional way of skills and ideas and required to bring something different from the past. 2: Design Process of Bang Olufsen: Design is a very important part of manufacturing process to give the shape to product. The design is basically consist of any particular figure made by the designer to produce some meaningful product in identifiable manner (Venkatraman, 2010). Company always tries to produces eco-friendly products which consumers always find in the products. It always tests mechanically the product before releasing so that good quality can be delivered. For every product, the company has its product managers. They have product specification, and product cannot move to next process unless it has met its specified design standard (Tannen, 2007). Bang Olufsen has divided its product design in two different groups which consists of group A, and group B. Group A consists of successful products and has achieved popular design award. In the design process of group A products, designers like to work alone so they have only contact with development team and assistance. They make design process based on their personal information sources. Figure 1: Design process-Group (Source: Mckel Borg, 2014) Group B consists of those products that perform on average and play a role as strong relationship between designers and product success. In these products, designers usually take designs decisions based on their own intuitions and from nature. They always try to avoid external sources. No any designer talk to that person who is not involved with project. Figure 2: Design Process- Group B (Source: Mckel Borg, 2014) During design process, designers of both the groups use different networks. Designers of group B use much smaller network of sources than group A. Designers of group A use inspirational sources while designers of group B use natural sources for design process (Mckel Borg, 2014) 3: Strength and weakness: A firms strength consists of capabilities and ability of firm to earn profit in competitive market. It is the evaluation of companys good points. Firms weakness refers to those things that stop firm to perform well in the market and need to be noticed (Pahl Richter, 2007). Bang Olufsen has maintained its reputation in the competitive market with its practice and experience. Company understands its customers so it makes user friendly and customer supportive products. Company also understands technology so design and quality of its products is unique. It always uses the best quality of material for its products. Customer always wants to pay for quality products, which are its strength. Company has seen much success during its journey but there are some levels on which it is unable to reach due to challenges. The problem with the company is that the prices of its products are very high. Customers agree that Bang Olufsen has unique product with high quality materials which gives best service to the customers but many of customers cannot afford them because of its prices. So as a option, they choose any alternative which has less prices compared to its products (Sayedi Yaqoubi, 2014). 4: IdeaLab Approach: The concept of Idea lab was started in year 2002. The main objective of these labs innovate the process of product development in Bang Olufsen. The main concern was that there should be balance in renewal and continuity in the product. The employees, who are working in Idealab, are more able to add new technological features like digital and software technologies into product and it increases the profit of the company. It can be said that the approach of Idealab is a key element of the company and it will be fruitful for the company to make effort in new innovations through technology and ideas. 5: Product range into virtual space: Yes, BO has managed to extend their product range in virtual space. The company always envisioned that it would extend its product range in virtual space with great designs and grate software. To fulfill this vision, company made its products with slogan like no one else. On its website, there is a wide range of products with specifications for the customers. For example, there is a wide range of headphones with different features and prices. The headphone named Beoplay H5 is a new product which is wireless headphone and gives an outstanding sound experience (Bang Olufsen 2016). Figure 3: Beoplay H5 (Source: Beoplay, 2016) Beoplay A6 is a one point music system which fills the whole room with music. It is a unique design of music system thats no matter where it is placed in the home. It will give complete quality of sound. Figure 4: Beoplay A6 (Source: Beoplay, 2016) So, it have been analyzed that Bang Olufsen has done very well in competitive market and it has extended its product range in virtual spaces very well. References Bang Olufsen (2015). Business to Business. Retrieved on 15th August 2016 from https://www.bang-olufsen.com Bang, J., (2005) Bang Olufsen: From Spark to Icon, Denmark: Bang Olufsen Beoplay (2016). Retrieved on 15th August 2016 from https://www.beoplay.com/products Mckel, M., Borg, M.S., (2014). The Impact of the External Network on New Product Development, Denmark: Copenhagen Business School Pahl,N., Richter, A., (2007). Swot Analysis - Idea, Methodology and a Practical Approach, Germany: GRIN Verlag Sayedi, A.Q., Yaqoubi, S., (2014). Bang Olufsen Strategic Analysis since 2008 financial crisis. Denmark: rhus University Tannen, R., (2007). Bang Olufsen: Great Designers vs. Great Process. Retrieved on 15th August 2016 from https://www.designingforhumans.com Venkatraman, S., (2010). Understanding designs act, India: Universal law publishing co. pvt. Ltd.